Agents are changing everything. Outside and in.

AI agents are becoming your new customers — and your new colleagues. We build enterprises that work with both.

Trusted by enterprise leaders

Two transformations.
One partner.

AI agents are your
new customers.

They have budgets. They make decisions. And they can't use a single thing on your website. Your configurators, your pricing logic, your domain expertise — locked behind UIs agents can't use.

We open three doors: Discover. Trust. Act.

Open the door

AI agents are your
new colleagues.

~40% of expert time is structured routine — reports, follow-ups, data preparation. Qualified people, locked in repetitive work. Agents now handle 60%+ of it.

We redesign organisations around human-agent teams. Not a technology project — an operating model.

Redesign work

Why this team, this moment.

15 yrs

Domain depth you can't compress.

Fifteen years inside complex enterprise systems. How the work runs, how deals close, where the hard problems hide. No one catches up on that in months.

Our work

7 autonomous agents

We rebuilt ourselves from the inside.

Seven agents on staff, in a three-founder company. They run sales, delivery, strategy, and operations. We didn't adopt the agent shift. We became a Hybrid Org.

Hybrid Organisation

2 gates

One surface agents find and use.

A brand-owned Agent Surface, rendered for people and served structured to agents from one source. It wins on both gates: visibility, where agents find you, and usability, where they transact.

Agent Experience

Voices

MING Labs played crucial role in the early stages of developing our analytics platform. They quickly understood key priorities, generated valuable insights, and rapidly grasped the intricacies of our subject matter.

Enterprise AI.
In production.

Three patterns we've shipped with enterprise clients. Each one started as a human-facing product. Each one now has to work for agents too.

See our work

AI Product Finders

Your customer describes a problem. The AI finds the right product out of thousands. We built this for humans. Now agents need the same logic. Mann+Hummel, Stöckli.

AI Companions

The customer never starts over. Context follows across every interaction. Agents work the same way. They need context, not a blank slate. Bosch.

AI Sales Enablement

Sales calls with full buyer context. Every touchpoint, every interest assembled before the first hello. When the buyer is an agent, this context becomes the API response. Voith.

We don't just consult.
We build the proof.

Three internal bets — two ventures and the operating model we run them inside. Our own organisation, our own platform, our own architecture — the things we're betting on before we recommend them to anyone else.

Our Hybrid Organisation

Reports at 5 AM. Inbox processed before coffee. Meeting briefings in 8 seconds. AI agents work alongside our team as colleagues with roles and responsibilities. Our own company as proof.

Hyperize

We don't just consult on agent readiness. We built the platform. Hyperize makes your brand the one agents discover, trust, and act through. Our venture.

Knowledge Graph

Industrial pricing in minutes, not days. Knowledge Graphs ground LLMs in structured domain truth — pricelists, test reports, expert rules. Generative AI without the guesswork. First enterprise deployment in production. Our bet on deep vertical AI.

15 years. Same three
founders. Still shipping.

Shanghai apartment → iPhone apps → digital design → business transformation → agent experience engineering.

50+ enterprise clients. Bootstrapped. Profitable. No VC.

Matthias Roebel

Founding Partner

Sebastian Mueller

Founding Partner

Marc Seefelder

Founding Partner

More about us

Perspectives from the field.

Field notes and essays from inside agent rollouts. Written by the people doing the work — updated as we learn.

All insights

The defaults are being set
right now.

Two positions are wide open. Outside, AI assistants cite zero brands on generic queries. Inside, ~40% of expert time goes into structured routine. Neither will stay open.

First movers don't just win a position — they compound. Every interaction builds data that makes the next one more likely.

Start where the pressure
is highest.

Agent Experience

Your next customers
are agents.

Find out if they can find you.

Agent Readiness Score — free, 48 hours.

Get your score
Hybrid Organisation

Your team is drowning
in routine.

See where agents take over.

Half-day workshop. Three roles. One concept paper.

Book a workshop

Matthias or Sebastian reply personally.